tab s8 ultra

The Tab S8 Ultra campaign aimed to create engaging content for social media and various digital channels, highlighting the tablet’s advanced capabilities. The strategy centred around producing a video series featuring recognised artists who provided an authentic and compelling narrative, seamlessly integrating the Tab S8 Ultra into their creative workflow.

Concept and Execution

To showcase the power of the Tab S8 Ultra, we interviewed renowned artists from different disciplines, allowing them to share their personal stories, inspirations, and artistic journeys.

  • Authenticity & Engagement: By leveraging well-known artists, we created content that resonated with a broad audience, adding credibility and relatability.

  • Seamless Integration of Technology: The artists utilised the Tab S8 Ultra in real-time, demonstrating its superior performance in sketching, artistic versatility and other creative processes.

  • Multi-Platform Approach: The content was adapted for various channels, including Instagram, YouTube, and TikTok, ensuring maximum reach and engagement.

My Role

My involvement in this project included storyboarding, directing the shoots, and final colour grading and editing.

By overseeing these key aspects, I helped shape the creative direction and maintain high production standards.

Social content