go big
Samsung is all about pushing boundaries—delivering bigger, bolder, and more immersive experiences through cutting-edge technology. When tasked with creating a promotional campaign to run across the Samsung website and social media, I developed "Go Big"—a campaign designed to inspire consumers to upgrade their tech and take advantage of an exclusive 25% savings on select Samsung products.
The core idea behind "Go Big" :
Amplify Every Experience – Whether it’s an ultra-vivid viewing experience on a Samsung QLED TV, multitasking at the next level with a Galaxy Z Fold, or capturing stunning details with a high-resolution Samsung camera, this campaign encouraged users to think bigger, dream bigger, and experience more.
Unmissable Savings – The 25% discount was a key driver in the campaign’s messaging, reinforcing the idea that now was the perfect time for consumers to upgrade and go big on performance, screen size, and innovation—while saving big too.
My Role:
I led the creative direction from concept to execution, including:
✔ Concept & Copywriting – I developed the "Go Big" tagline and supporting messaging, ensuring a bold, aspirational, and action-driven tone that aligned with Samsung’s brand identity and promotional offer.
✔ Visual Execution – I designed all campaign assets, crafting high-impact visuals that showcased Samsung products in an engaging and dynamic way, emphasizing both the premium experience and the savings.
✔ Asset Rollout – I adapted and optimized the campaign for various digital touchpoints, including Samsung’s website, Instagram, Facebook, Twitter, and display ads, ensuring a cohesive brand presence across platforms.