love it, own it

Some products don’t just fit into your life—they become a part of it. "Love It, Own It" was a campaign designed to capture that feeling of connection between users and their Samsung devices, turning admiration into action.

The goal was simple:

inspire people to embrace the tech they love and make it their own. Whether it’s a cutting-edge Galaxy phone, a stunning QLED TV, or a sleek wearable, Samsung products are more than just tools—they’re personal statements, extensions of individual style, and enablers of everyday moments.

My Role:

I was involved in the campaign from start to finish, shaping everything from the messaging to the final visual execution:
✔ Tagline & Concept Development – I created the "Love It, Own It" tagline, a call to action that speaks to both desire and ownership, encouraging customers to upgrade to the Samsung product they love.
✔ Creative Direction & Design – I developed all campaign visuals, crafting bold, aspirational imagery that reflected personalization, self-expression, and premium quality.
✔ End-to-End Asset Production – I designed and optimized assets for multiple digital channels, including Samsung’s website, Instagram, Facebook, Twitter, and digital advertising, ensuring a seamless and engaging rollout.