Galaxy s22

sessions

The primary goal of the Galaxy S22 campaign was to highlight the smartphone’s powerful camera capabilities through compelling social media content. To achieve this, we produced a series of videos featuring renowned artists, capturing their creative journeys while demonstrating how the Galaxy S22’s advanced camera enhanced their work.

Concept and Execution

By interviewing professional photographers, we showcased their unique perspectives and artistic processes.

• Authenticity & Connection: Featuring well-known photographers added credibility and created content that resonated with a broad audience.

• Camera Capabilities in Action: The Galaxy S22’s advanced camera features—such as low-light photography, long exposure and Spen interaction—were seamlessly integrated into the storytelling, demonstrating their impact on creative projects.

• Cross-Platform Strategy: The videos were tailored for various digital channels, including Instagram, YouTube, and TikTok, ensuring maximum reach and engagement.

• High-Quality Visual Storytelling: The content maintained Samsung’s premium aesthetic, reinforcing the camera’s exceptional performance and versatility.

My Role

I was responsible for storyboarding, directing the shoots, and handling final colour grading and editing to create a polished and visually striking final product. By overseeing these aspects, I played a key role in shaping the creative direction and ensuring the campaign effectively highlighted the Galaxy S22’s camera strengths.