Subaru Impreza

Zero emissions

Objective:
Develop a creative Ad to launch the new Subaru Impreza, with a focus on its eco-friendly emissions.

The Ad should emphasise the vehicle’s reduced environmental impact, while still highlighting its performance, reliability, and modern design, appealing to environmentally conscious consumers without sacrificing the thrill of driving.

Key Messages:

• Eco-conscious performance: The new Subaru Impreza delivers powerful driving while minimising emissions.

• Sustainability meets innovation: Subaru’s commitment to reducing carbon footprints with cutting-edge technology.

• Drive with a lighter impact: Enjoy the ride while contributing to a cleaner environment.

Target Audience:
Eco-conscious drivers, young professionals, city dwellers, and Subaru enthusiasts who value sustainability and fuel efficiency but still want a vehicle that delivers performance, style, and reliability.

Solution:

I took a minimalist approach to reflect the cleanliness of the car’s emissions. The design is clean, simple, and uncluttered, allowing the key message of eco-conscious performance to stand out. This minimalism mirrors the car's reduced environmental impact, reinforcing the idea that the Impreza is as gentle on the planet as it is powerful on the road.

To further drive home the eco-friendly message, I introduced a lizard character in the Ad. The lizard symbolizes nature's acceptance of the Impreza, showing that the car is so clean that even a sensitive creature can make it its home. This imagery highlights the car’s low emissions and green credentials in a relatable and visually engaging way, while also adding a touch of warmth and personality to the Ad.